FC Barcelona's current social media design relies heavily on photography and typography. The challenge was to rebrand the club's digital presence with a bold, graphic-focused approach. Typography, color, layout, and photography were utilized to make a visual identity that feels modern and energetic, while staying true to the club's identity and values.

Flexible templates were developed tailored to the club's most common content types. These include match day, half time and full time, lineups, birthdays, goals, and upcoming fixtures posts. The content can be easily modified, allowing for quick updates and changes.

To push the brand system even further, a stadium lineup video was made to showcase how the design can be implemented across various mediums.